I saw my favorite station airing an advertisement disguised as a news story for a Curewell IV HAUS, which sells IV “therapy.” I did not approve.
One of the most popular forms of quackery sold by alternative medicine practitioners such as naturopaths is intravenous vitamin therapy, sometimes also called “intravenous micronutrient therapy” (IVMT). Most are variants of a concoction known as “Myers cocktail,” and there is no good evidence that IVMT is efficacious for any of the indications for which quacks use it. Last week, the FTC issued a proposed consent agreement based on a complaint against the company selling iV Bars for false advertising. Here’s hoping this is the beginning of something good.