“BOO” stands for Black Oxygen Organics, a “cure” for COVID-19 that got the attention of regulators last week. Basically, it’s dirt billed by its believers as “magic dirt” that sells for $110 a bag (plus shipping) through a multilevel marketing sales model. What can this latest COVID cure tell us about the relationship between alternative medicine and COVID-19 denial?
![BOO (Black Oxygen Organics)](https://i0.wp.com/www.respectfulinsolence.com/wp-content/uploads/2021/12/BOO2.png?fit=724%2C502&ssl=1)