Earlier this week, the New York Times ran a fascinating feature about Gwyneth Paltrow and Goop. In it, we learn—surprise! surprise!—that Gwyneth Paltrow does not like fact-checking. We also learn that the criticism of Goop’s selling of pseudoscience and quackery has reached the point where Paltrow has given in and plans to hire a fact checker. Unfortunately, I strongly suspect that it will do no good and that skeptics will have as much work to do refuting Goop’s quackery after the fact-checker is hired as we do now.