Complementary and alternative medicine Homeopathy Medicine Naturopathy Quackery

The “big idea” behind integrative medicine is not so big at all…

I’ve frequently referred to “integrative medicine” as the “integration” of quackery with conventional, science-based medicine for the very good reason that that’s what it really is. However, advocates of medicine not based in science are nothing if not masters of marketing, which is how, over the course of three decades or so, “alternative medicine” morphed […]