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The ScienceBlogs collective teams up with National Geographic

My benevolent overlords at Seed Media Group yesterday announced (to me at least) a surprise new initiative. But, then, I’m always one of the last to find out about these things. In any case, it would appear that we’re teaming up with National Geographic to share blog content and various other initiatives. The press release describes what’s going on:


WASHINGTON / NEW YORK (Dec. 3, 2009)–National Geographic Digital Media (NGDM) and today announced that they have formed a strategic partnership spanning technology, advertising, business and content development.

Through this partnership, and will create and exchange content through connected social media features, as well as work together to create new multimedia programming for both sites. will feature content from National Geographic bloggers and National Geographic explorers. The site also will have access to National Geographic’s news resources and will significantly increase its exposure through NGDM’s worldwide audience. NGDM in turn will feature content from and renowned SB bloggers on its award-winning site

In addition, NGDM will lead advertising sales — headed by Jim Hoos, VP of Digital Media Sales — on, adding a vibrant social media platform to the portfolio and giving advertisers access to an audience of more than 2 million young, educated and digitally savvy readers. Under the terms of the agreement, NGDM will acquire a minority stake in ScienceBlogs, LLC, parent company of

“ shares our mission to create a fully comprehensive Web destination that allows users to explore, engage and exchange,” said John Caldwell, NGDM president. “This partnership not only allows National Geographic to strengthen its leadership in the science and technology space, but it also allows to reach an extensive community of young and engaged users who are deeply immersed within it.”

“We are thrilled to be teaming up with National Geographic, a brand we greatly admire and an organization that shares the values of the ScienceBlogs community. This partnership highlights SB’s standing in social media and lays the foundation for growth and greater reach and recognition in the future,” said Adam Bly, chairman of ScienceBlogs, LLC.

NGDM and’s initial rollout will feature blog content and applications that highlight green, science and technology subject matter.

Supposedly ScienceBloggers now have access to National Geographic‘s archives for our own nefarious blogging purposes. Given the nature of this blog, I’m not sure how much I’ll avail myself of it, but I’m sure my fellow ScienceBloggers will do some cool stuff with it.

By Orac

Orac is the nom de blog of a humble surgeon/scientist who has an ego just big enough to delude himself that someone, somewhere might actually give a rodent's posterior about his copious verbal meanderings, but just barely small enough to admit to himself that few probably will. That surgeon is otherwise known as David Gorski.

That this particular surgeon has chosen his nom de blog based on a rather cranky and arrogant computer shaped like a clear box of blinking lights that he originally encountered when he became a fan of a 35 year old British SF television show whose special effects were renowned for their BBC/Doctor Who-style low budget look, but whose stories nonetheless resulted in some of the best, most innovative science fiction ever televised, should tell you nearly all that you need to know about Orac. (That, and the length of the preceding sentence.)

DISCLAIMER:: The various written meanderings here are the opinions of Orac and Orac alone, written on his own time. They should never be construed as representing the opinions of any other person or entity, especially Orac's cancer center, department of surgery, medical school, or university. Also note that Orac is nonpartisan; he is more than willing to criticize the statements of anyone, regardless of of political leanings, if that anyone advocates pseudoscience or quackery. Finally, medical commentary is not to be construed in any way as medical advice.

To contact Orac: [email protected]

9 replies on “The ScienceBlogs collective teams up with National Geographic”

No more depressing than AoA teaming up with Talk About Generation Safe Research Institute, or whatever front organizations the quacks and trial lawyers are using this week.

@Jake Crosby

National Geographic is teaming up with “Science”Blogs? That’s depressing.

Be forewarned! Depression may lead adult “autism”…

Your friend in arms,
just another CAM kook.

Cool! If we want archived NG material we can now harass our favourite bloggers. 🙂

OT, but is there going to be a continuation of the Suzan Somers series?

How does this strategic partnership fit in with your dark, secret Big Pharma alliance (as per anti-vaccine groups’ claims)?
Does Pfizer have a comment on this? Can they give Jake Crosby some anti-depressants at cost?
Did you notice I posted nothing but questions instead of a thoughtful comment? Do I remind you of someone?

Orac, surely you know the most important question to be asked in connection with this merger: Does this mean that our natives will now be shown topless?


~David D.G.

Crosby just ruined ScienceBlogs for everyone with his clever use of scare quotes. Damn you, Jake!

“National Geographic is teaming up with “Science”Blogs? That’s depressing.”

A reputable organisation is teaming up with a reputable community, why is that depressing?

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